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Dr. Tobias Kesting
Forthcoming publications (2)
Kesting, Tobias; Gerstlberger, Wolfgang; Baaken, Thomas (2016): A benefit segmentation approach for innovation-oriented university-business collaboration. - In: Journal of Technology Transfer (Special Issue: University-Business Collaboration in Europe: Current Trends and Challenges. - ISSN 1741-5276 (Type: Journal paper)
Kliewe, Thorsten; Plewa, Carolin; Davey, Todd; Kesting, Tobias (2015): University-Business Cooperation: Individuals and organisations at the interface, International Journal of Technology Management (Type: Journal special issue)
Publications (30)
Journal special issues (2)
Pavlin, Samo; Kesting, Tobias; Baaken, Thomas (2016): Integrating Higher Education and University–Business Cooperation: synergies, potential and challenges, European Journal of Education, Vol. 51; Nr. 1.
(ISSN print: 0141-8211 ISSN Online: 1465-3435)
Kesting, Tobias; Kliewe, Thorsten; Baaken, Thomas (2015): Guest Editors: Impact in University-Business Cooperation, International Journal of Technology Transfer and Commercialisation, , Vol. 13, No. 1/2.
(ISSN print: 1470-6075; ISSN online: 1741-5284)
Books (5)
Kliewe, Thorsten; Kesting, Tobias (2014): Moderne Konzepte des organisationalen Marketing / Modern Concepts of Organisational Marketing, Springer-Gabler: Wiesbaden
Kesting, Tobias (2013): Knowledge and Technology Transfer through Higher Education Institutions from a market-oriented perspective, Springer-Gabler: Wiesbaden
Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (eds.) (2012): Business-to-Business Communication / new developments in B-to-B-Marketing (Original title "Business-to-Business Kommunikation: Neue Entwicklungen im B-to-B-Marketing"), 2nd Edition, Erich Schmidt Verlag: Berlin
Baaken, Thomas; Höft, Uwe; Kesting, Tobias (eds.) (2012): Marketing for innovation – how innovative companies fulfill the needs of their customers (Original title "Marketing für Innovationen - Wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen"), HARLAND media
Kesting, Tobias; Rennhak, Carsten (2008): Marktsegmentierung in der deutschen Unternehmenspraxis, Gabler, Wiesbaden.
Journal papers (5)
Rossano Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2016): The Relevance of Problem-Based Learning for Policy Development in University-Business Cooperation, European Journal of Education
(ISSN print: 0141-8211 ISSN Online: 1465-3435)
DOI: 10.1111/ejed.12165
Pavlin, Samo; Kesting, Tobias; Baaken, Thomas (2016): An Integrative View on Higher Education and University-Business Cooperation in the Light of Academic Entrepreneurship, European Journal of Education, Vol. 51, No. 1, pp. 3-9.
(ISSN print: 0141-8211 ISSN Online: 1465-3435)
Guest Editors: Samo Pavlin, Tobias Kesting and Thomas Baaken (2015): University-Business Cooperation in Europe - Making Opportunities out of Challenges and Deriving Policy Implications. - In: European Journal of Education, Band 50, Heft 4. - ISSN 1465-3435
Kesting, Tobias; Kliewe, Thorsten; Baaken, Thomas (2015): Impact in university-business cooperation – theoretical perspectives and future directions, in: International Journal of Technology Transfer & Commercialsation (IJTTC); Vol. 13, No. 1/2, pp. 1-9.
(ISSN print: 1470-6075; ISSN online: 1741-5284)
Kesting, Tobias; Rennhak, Carsten (2011): Market Segmentation in German Business Practice - Relevance, Procedures and Challenges. In: World Review of Entrepreneurship, Management and Sustainable Development, 7(4), pp. 361-379.
Book chapters (9)
Kesting, Tobias; Kliewe, Thorsten; Korff, Nisha; Serbin, David (2014): Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines. In: Kliewe, Thorsten; Kesting Tobias (Eds.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift on the occasion of Prof.
Dr. Thomas Baaken's 60th birthday, Springer Gabler, Wiesbaden, pp. 3-21.
Kesting, Tobias; Gerstlberger, Wolfgang (2014): Direkte und weiterführende Nutzenpotenziale eines marktorientierten Hochschul-Wissens- und Technologietransfers. In: Kliewe, Thorsten; Kesting Tobias (Eds.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift on the occasion of Prof.
Dr. Thomas Baaken's 60th birthday, Springer Gabler, Wiesbaden, pp. 177-197.
Kliewe, Thorsten; Baaken, Thomas; Kesting, Tobias (2012): Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures: Activities, Benefits, Success Factors. In: Szopa, Anna; Karwowski, Waldemar; Ordóñez de Pablos, Patricia (Eds.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective, Hershey, pp. 53-74.
Kesting, Tobias (2012): Kommunikationsaspekte hybrider Wertschöpfung auf Business-to-Business-Märkten am Beispiel des Performance Contracting. In: Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Eds.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., völlig neu bearbeitete und wesentlich erweiterte Auflage, Erich-Schmidt-Verlag, Berlin, pp. 363-380.
Sohn, Stefanie; Kesting, Tobias; Paslick, Anne (2012): Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz. In: Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Eds.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., völlig neu bearbeitete und wesentlich erweiterte Auflage, Erich-Schmidt-Verlag, Berlin, pp. 323-345.
Kesting, Tobias; Rennhak, Carsten (2012): Kundenverständnis durch Marktsegmentierung. In: Rennhak, Carsten (Ed.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity, Ibidem, Stuttgart, pp. 17-42.
Kliewe, Thorsten; Marquardt, Philipp; Kesting, Tobias (2010): Marketing in der Beratungsbranche: Ausgewählte Instrumente zur Vermarktung einer innovativen Dienstleistung. In: Baaken, Thomas/Höft, Uwe/Kesting, Tobias (Eds.): Marketing für Innovationen. Wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen, Lichtenberg (Odw.), pp. 251-276.
Baaken, Thomas; Kesting, Tobias (2009): Wertkettenkonzepte im Science-to-Business Marketing. In: Voss, Rödiger (Ed.): Hochschulmarketing. 2., völlig überarbeitete Auflage, Lohmar und Köln, pp. 181-200.
Kesting, Tobias; Rennhak, Carsten; Schütz, Tobias (2006): Marktsegmentierung als Voraussetzung für Kundenverständnis. In: Rennhak, Carsten (Ed.): Herausforderung Kundenbindung, Gabler, Wiesbaden, pp. 53-78.
Conference papers (7)
Rossano Rivero, S; Kesting, T. & Wakkee, I. (2016): Networking style of academics and entrepreneurial education. HTSF Conference on Technology Based Entrepreneurship, Liverpool, England.
Rossano Rivero, S; Kesting, T. & Wakkee, I. (2016): The role of networking style of academics with respect to their entrepreneurial behaviour. University-Industry Interaction (UIIN) Conference 2016, Amsterdam, The Netherlands.
Rossano Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2015): University-business Cooperation in Advanced Problem-Based Learning: Developing transversal skills among undergraduate students, HTSF Conference on Technology Based Entrepreneurship, Groningen, The Netherlands.
Kesting, Tobias; Gerstlberger, Wolfgang (2011): Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands, Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands.
Kesting, Tobias; Gerstlberger, Wolfgang (2010): The Role And Significance Of Transfer Intermediaries in University Knowledge And Technology Transfer Practice, Proceedings of the Academy of Marketing 2010 Annual Conference, July 6-8, 2010, Coventry, England, pp. 1-6.
Kesting, Tobias; Kliewe, Thorsten (2009): Fostering New Product Development By Enhancing Interactions Between University And Industry: Outlining Key Obstacles And Presenting Managerial Implications To Overcome Them, Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", June 8-9, 2009, Twente, The Netherlands, pp.1-18.
Kesting, Tobias (2008): Die Wertkette als Ansatzpunkt für erfolgreichen Wissens- und Technologietransfer von Hochschulen an Forschungsnachfrager. Chancen und Herausforderungen im Hinblick auf die Übertragung von Michael E. Porters Konzept auf Hochschuleinrichtungen, Conference Proceedings der Konferenz "Austauschprozesse", October 1-2, 2008, Muenster, pp. 1-12.
Magazine articles (2)
Baaken, Thomas, Kesting, Tobias (2008): Science-to-Business Marketing: Besonderheiten eines Marketing für Forschung. In: USP - Menschen im Marketing, Ausgabe 2-2008, pp. 20-21.
Kesting, Tobias; Rennhak, Carsten (2005): Marktsegmentierung in deutschen Unternehmen. - In: Research & Results, Band 7-2005, Heft 7 2005, pp. 38-39.
Presentations (26)
Rossano Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2015):
University-business Cooperation in Advanced Problem-Based Learning: Developing transversal skills among undergraduate students, HTSF Conference on Technology Based Entrepreneurship, Groningen, Netherlands.
Kesting, Tobias (2014):
Wissenstransfer zwischen Projekten, Guest lecture in the study course "Wissensmanagement in projektorientierten Organisationen", Master study programme "Integratives Projektmanagement" (TU Dresden/IHI Zittau), Zittau, Germany.
Kesting, Tobias (2013):
Potenziale von Plattformkonzepten zur Unterstützung des Wissens- und Technologietransfers, 1. Symposium Produktplattform-Management, Zittau, Germany.
Kesting, Tobias; Korff, Nisha (2013):
The Importance of Transfer Intermediaries in University-Industry Interaction - Theoretical and Empirical Implications, University-Industry Interaction Conference, Amsterdam, Netherlands.
Kesting, Tobias (2012):
Der Weg zum Titel. Erfahrungsbericht zum kooperativen Promotionsvorhaben, Doktoranden-Symposium 2012 der Fachhochschule Münster und der Hochschule Osnabrück, Münster, Germany.
Kesting, Tobias (2012):
Market-Oriented Knowledge and Technology Transfer - University Research Commercialisation from a Service Process Perspective, Presentation at "20th Annual High Technology Small Firms Conference" (24.05.-25.05.2012) on, Amsterdam, Netherlands.
Kesting, Tobias (2012):
Development of a framework for market-oriented university knowledge and technology transfer, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities", Münster, Germany.
Kesting, Tobias (2012):
Hochschul-Wissens- und Technologietransfer als Ausgangsbasis für ein Science-to-Business Marketing, Gastvorlesung im Masterstudiengang "Hochschul- und Wissenschaftsmanagement" (Hochschule Osnabrück), Osnabrück, Germany.
Kesting, Tobias (2012):
Marktstrukturierung eines Teilmarkts für Forschungsleistungen - Ansätze zur Kundenidentifizierung und -klassifizierung, Gastvorlesung im Masterstudiengang "Hochschul- und Wissenschaftsmanagement" (Hochschule Osnabrück), Osnabrück, Germany.
Korff, Nisha; Kesting, Tobias; Gerstlberger, Wolfgang (2011):
Market Segmentation in University-Industry Technology Transfer, presentation at T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011), Augsburg, Germany.
Kesting, Tobias (2011):
Grundlagen der Marktsegmentierung. Segmenting - Targeting - Positioning, Guest Lecture at the PhD course of "Dok.Net des IHI Zittau" in the course of the lecture regarding marketing strategies and processes, Münster, Germany.
Kesting, Tobias (2011):
Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands, Presentation at 18th International Product Development Management Conference "Innovate through Design" (06.-07.06.2011), Delft, Netherlands.
Kesting, Tobias (2011):
Marktorientierter Wissens- und Technologietransfer: Ein zweistufiger Ansatz zur Segmentierung industrieller Kunden auf Märkten für Forschungsleistungen, Guest Lecture in the MBA course "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabrück), Osnabrück, Germany.
Kesting, Tobias (2011):
Ansätze zur Übertragung des Wertkettenkonzepts nach Porter auf den Hochschulsektor, Guest Lecture in the MBA course "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabrück), Osnabrück, Germany.
Kesting, Tobias (2011):
Transfer Intermediaries in (University) Knowledge and Technology Transfer - Theoretical and empirically-based Considerations, Lecture at the Symposium "Deutsch-Brasilianisches Transfer Leadership Programm - Inspired by minds and nature" of the Arbeitsstelle Forschungstransfer der Westfälischen Wilhelms-Universität Münster, Münster, Germany.
Kesting, Tobias (2011):
Transfer Intermediaries in University-Business Cooperation. Relevance and Activities from an International Perspective, Lecture on the Ocassion of the Visit of a Delegation of Universidad Autónoma del Estado de Hildago (UAEH) at Fachhochschule Münster, Münster, Germany.
Kesting, Tobias (2010):
Wissens- und Technologietransfer durch Hochschulen: Besonderheiten, Chancen und Herausforderungen, Gastvorlesung im Masterstudiengang Innovationsmanagement (IHI Zittau), Zittau, Germany.
Kesting, Tobias (2010):
Auf dem "2. Bildungsweg" zum Doktorat: Die kooperative Promotion als attraktive Option für FH-Absolventen, "Wege zum dritten Zyklus des Bologna-Prozesses - Das Zittauer Modell der kooperativen Promotion", Zittau, Germany.
Kesting, Tobias (2010):
Marktorientierter Wissens- und Technologietransfer, wissenschaftliche Posterpräsentation auf der Konferenz "Wege zum dritten Zyklus des Bologna-Prozesses - Das Zittauer Modell der kooperativen Promotion", Wege zum dritten Zyklus des Bologna-Prozesses - Das Zittauer Modell der kooperativen Promotion, Zittau, Germany.
Kesting, Tobias (2010):
The Role And Significance Of Transfer Intermediaries in University Knowledge And Technology Transfer Practice, presentation at Academy of Marketing 2010 Annual Conference on 6.-8. July 2010, Coventry, United Kingdom.
Kesting, Tobias (2010):
Ergebnisse einer Befragung zur Zusammenarbeit von Unternehmen im Textilsektor mit externen Forschungsanbietern in Deutschland, Belgien und den Niederlanden, Gastvorlesung im Masterstudiengang "Hochschul- und Wissenschaftsmanagement" (Hochschule Osnabrück), Osnabrück, Germany.
Kesting, Tobias (2009):
Fostering New Product Development By Enhancing Interactions Between University And Industry: Outlining Key Obstacles And Presenting Managerial Implications To Overcome Them, presentation at 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", 08.-09. June 2009, Twente, Netherlands.
Kesting, Tobias (2009):
Market-oriented Knowledge and Technology Transfer Processes from the Point of View of Universities and University Institutions, 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", Ensched, Netherlands.
Kesting, Tobias (2008):
The Value Chain as a Starting Point for successful Knowledge and Technology Transfer from Universities to Research Customers. Chances and Challenges with Regard to the Transfer of Michael E. Porter's Concept to University Institutions, presentation at the 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation: Extracting the Value out of University-Industry Interaction, Münster, Germany.
Kesting, Tobias (2008):
Analysing, classifying and specifying Processes of a market-oriented Science and Technology Transfer from the Point of View of Universities doing Research, Conference "Austauschprozesse: Extracting the Value out of University-Industry Interaction", Münster, Germany.
Kesting, Tobias (2008):
Value Chain- und Supply Chain-Ansatz im Wissens- und Technologietransfer, Gastvorlesung im Masterstudiengang "Hochschul- und Wissenschaftsmanagement" (Hochschule Osnabrück), Osnabrück, Germany.
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Contact
For more information, please contact:
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Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"
Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences
+49 (0) 251 83-65690
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