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Prof. Dr. Thomas Baaken
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Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"
Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences
+49 (0) 251 83-65690
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Short bio
Thomas Baaken (PhD, MA) is a Full Professor in Marketing at Münster University of Applied Sciences, since 1991, and the director of the Science-to-Business Marketing Research Centre at the same university since 2002. In addition, he is appointed as Adjunct Professor at the Education Centre for Innovation and Commercialisation (ECIC), The University of Adelaide, Australia since 2008. Also he regularly lectures International Market Research in the MBA course at Christ University, Bangalore (India).
Forthcoming publications (2)
Kesting, Tobias; Gerstlberger, Wolfgang; Baaken, Thomas (2016): A benefit segmentation approach for innovation-oriented university-business collaboration. - In: Journal of Technology Transfer (Special Issue: University-Business Collaboration in Europe: Current Trends and Challenges. - ISSN 1741-5276 (Type: Journal paper)
Galán-Muros, V.; van der Sijde, P.; Groenewegen, P.; Baaken, T. (2015): Nurture over nature: how do European universities support their cooperation with business?. - In: Journal of Technology Transfer, S. 1-22 (Type: Journal paper)
Publications (80)
Journal special issues (3)
Pavlin, Samo; Kesting, Tobias; Baaken, Thomas (2016): Integrating Higher Education and University–Business Cooperation: synergies, potential and challenges, European Journal of Education, Vol. 51; Nr. 1.
(ISSN print: 0141-8211 ISSN Online: 1465-3435)
Kesting, Tobias; Kliewe, Thorsten; Baaken, Thomas (2015): Guest Editors: Impact in University-Business Cooperation, International Journal of Technology Transfer and Commercialisation, , Vol. 13, No. 1/2.
(ISSN print: 1470-6075; ISSN online: 1741-5284)
Baaken, Thomas; Sugasawa, Yoshio (2006): Science-to-Business Marketing International Journal of Technology Intelligence and Planning
Books (8)
Baaken, Thomas; Rossano Rivero, Sue (2016): Entrepreneurship in Latin America. ISBN (print): 978-3-938137-83-3 buchdruck.de, Berlin.
Badillo-Vega, R.; Galán-Muros, V.; Raesfeld, L.; Baaken, T.; Rossano Rivero, S.; Villarreal-Castro M. (2015): „Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation in Knowledge and Technology Transfer“, Waxmannn, Münster
Baaken, Thomas; Teczke, Janusz (eds.) (2014): Managing Disruption and Destabilisation, Cracow
Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (eds.) (2012): Business-to-Business Communication / new developments in B-to-B-Marketing (Original title "Business-to-Business Kommunikation: Neue Entwicklungen im B-to-B-Marketing"), 2nd Edition, Erich Schmidt Verlag: Berlin
Baaken, Thomas; Höft, Uwe; Kesting, Tobias (eds.) (2012): Marketing for innovation – how innovative companies fulfill the needs of their customers (Original title "Marketing für Innovationen - Wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen"), HARLAND media
Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (eds.) (2011): The relationship between universities and the regional economy in an international context (Original title "La vinculación de las instituciones de educación superior con su entorno económico en el contexto internacional Alemania, Centroamérica y México")
Baaken, Thomas; Plewa, Carolin (2007): Key Success Factors for Research Institutions in Research Commercialization and Industry Linkages: Outcomes of a German/Australian Cooperative Project. In: Sherif, M. H./ Khalil, T. M. (Eds.): Management of Technology. New Directions in Technology Management, The Netherlands, pp.75-89.
Baaken, Thomas et. al. (eds.) (2002): Business-to-Business Communication / new developments in B-to-B-Marketing (Original title "Business-to-Business Kommunikation: Neue Entwicklungen im B-to-B-Marketing"), 1st Edition, Erich Schmidt Verlag
Editor of conference proceedings (3)
Kliewe, Thorsten; Meerman, Arno; Baaken, Thomas (eds.) (2013): University-Industry Interaction: Challenges and solutions for fostering entrepreneurial universities and collaborative innovation
Baaken, Thomas; Meerman, Arno; Neuvonen-Rauhala, Marja-Liisa; Davey, Todd; Lähdeniemi, Matti; Ahonen, Timo; Kliewe, Thorsten (eds.) (2013): Entrepreneurial Universities: Conference Proceedings, Volume I
Baaken, Thomas; Meerman, Arno; Kliewe, Thorsten; Neuvonen-Rauhala, Marja-Liisa; Davey, Todd; Lähdeniemi, Matti; Ahonen, Timo (eds.) (2013): Entrepreneurial Universities: Conference Proceedings, Volume II
Journal papers (17)
Baaken, Thomas; Rossano Rivero, Sue; von Hagen, Friederike; Davey, Todd; Meerman, Arno (2016): University-Business Cooperation and Entrepreneurship at Universities – An Empirical Based Comparison of Poland and Germany, 'Optimum. Studia Ekonomiczne', ‘Optimum. Studia Ekonomiczne’, Vol. 77, No. 5, pp. 3-26.
(ISSN 1506-7637 http://optimum.uwb.edu.pl)
DOI: 10.15290/ose.2015.05.77.01
Rossano Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2016): The Relevance of Problem-Based Learning for Policy Development in University-Business Cooperation, European Journal of Education
(ISSN print: 0141-8211 ISSN Online: 1465-3435)
DOI: 10.1111/ejed.12165
Pavlin, Samo; Kesting, Tobias; Baaken, Thomas (2016): An Integrative View on Higher Education and University-Business Cooperation in the Light of Academic Entrepreneurship, European Journal of Education, Vol. 51, No. 1, pp. 3-9.
(ISSN print: 0141-8211 ISSN Online: 1465-3435)
Baaken, Thomas; Kiel, Bert; Kliewe, Thorsten (2015): Bringing practice to the classroom: real world projects with companies supporting competence development in higher education, International Journal of Higher Education (IJHE)
Guest Editors: Samo Pavlin, Tobias Kesting and Thomas Baaken (2015): University-Business Cooperation in Europe - Making Opportunities out of Challenges and Deriving Policy Implications. - In: European Journal of Education, Band 50, Heft 4. - ISSN 1465-3435
Kesting, Tobias; Kliewe, Thorsten; Baaken, Thomas (2015): Impact in university-business cooperation – theoretical perspectives and future directions, in: International Journal of Technology Transfer & Commercialsation (IJTTC); Vol. 13, No. 1/2, pp. 1-9.
(ISSN print: 1470-6075; ISSN online: 1741-5284)
Plewa, Carolin; Rampersad, Giselle; Johnson, Claire Rebecca; Baaken, Thomas; MacPherson, Greg; Korff, Nisha (2013): The Evolution of University-Industry Linkages A Framework, in: Journal of Engineering and Technology Management, 30(1), pp. 21-44.
Kliewe, Thorsten; Davey, Todd; Baaken, Thomas (2013): Creating a sustainable innovation environment within large enterprises: a case study on a professional services firm, Journal of Innovation Management, 1 (1), pp. 55-84.
Plewa, Carolin; Korff, Nisha; Baaken, Thomas; MacPherson, Greg (2013): University-Industry Linkage Evolution: An Empirical Investigation of Relational Success Factors, in: R&D Management (RDM), 43(4), pp. 365-380.
Baaken, Thomas; Kliewe, Thorsten (2012): Creativity Techniques using Online Facilities - Experimental research on international creativity sessions via Internet, in: International Journal of Business and Social Science, 3(1), pp. 165-172.
Baaken, Thomas; Davey, Todd (2012): Wirtschafts-Wissenschaftskooperationen an Fachhochschulen in Europa, in: Zeitschrift für Hochschulentwicklung (ZFHE), 7 (2), pp. 44-63.
Dottore, Antonio G.; Baaken, Thomas; Corkindale, David (2010): A partnering business model for technology transfer: the case of the Muenster University of Applied Sciences. In: International Journal of Entrepreneurship and Innovation Management, 12(2), pp. 190-216.
Kliewe, Thorsten; Marquardt, Philipp; Baaken, Thomas (2009): Leveraging organizational resources by Creative Coupling: An evaluation of methods for intellectual asset identification. In: Journal of Knowledge Globalization (JKG), 2(2), pp. 1-23.
Plewa, Carolin; Quester, Pascale; Baaken, Thomas (2006): Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships. In: International Journal of Technology Transfer and Commercialisation, 5(6), pp. 373-389.
Von Hagen, Friederike; Hölscher, Volker; Plewa, Carolin; Baaken, Thomas (2006): International research customer satisfaction surveys and research provider surveys. In: International Journal of Technology Intelligence and Planning, (Eds.): Baaken Thomas / Sugasawa Yoshio; 2(2), pp. 210 - 224
Plewa, Carolin, Quester, Pascale; Baaken, Thomas (2005): Relationship Marketing and University-Industry Linkages: A conceptual framework. In: Marketing Theory, 5 (4), pp. 431-454.
Baaken, Thomas (2004): Survey of Research Cooperation Reveals Strengh - and Weaknesses. In: Australian R&D Review February 2004, pp. 12.
Book chapters (23)
Baaken, T.; Davey, T.; Rossano Rivero, S. (2016): Marketing — Making a Difference for Entrepreneurial Universities. In Making a Difference Through Marketing (pp. 247-265). Springer Singapore.
Baaken, T., Kiel, B., Rossano Rivero, S.; Baaken, M.; Maas, G. (2016): Competencies in Entrepreneurship: Teaching Entrepreneurship in Higher Education from a New Angle in "Handbook of Research on Social Entrepreneurship and Solidarity Economics"
Baaken, T.; Rossano Rivero, S. (2016): Academic Entrepreneurship: A science-to-Business Marketing Perspective. In: La transferencia de conocimiento y tecnología en un contexto internacional: Experiencias del Programa Intensivo de Gestores en Transferencia Internacional (GeTIn) [Knowledge- and Technology Transfer in an international context: experiences from GeTIn] Mexico City: UAEH. 2016.
Baaken, T.; Rossano Rivero, S. (2016): Entrepreneurship in Latin America: A closer look to alternative approaches to foster innovation and entrepreneurship in the region. In: Entrepreneurship in Latin America, pp.13-21. buchdruck.de, Berlin
Rossano Rivero, S.; Baaken, T.; Badillo-Vega, R. (2015): Issues in Knowledge and Technology Transfer in Latin America. In: Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation in Knowledge and Technology Transfer, pp.
23-33
Galán-Muros, V.; Sanchez-Contreras, A., Badillo-Vega, R., Raesfeld, L.; Baaken, T.; Villareal, M., Hidalgo-Sánchez, S. (2015): UniTransfer Executive Training Course 2013-2014. Executive Report. - In: Rosalba Badillo-Vega, Victoria Galán-Muros, Lydia Raesfeld, Thomas Baaken, Sue Rossano-Rivero, Milton Villarreal-Castro (Hrsg.). Münster: Waxmann, 2015, S. 34-49
Baaken, Thomas; Galan Muros, Victoria; Davey, Todd; Meerman, Arno; von Hagen, Frederike; (2014): A Comparison of the State of University Business Cooperation in Germany and Poland. In: Baaken, Thomas; Teczke, Janusz (Eds.)(2014): Managing Disruption and Destabilisation, pp. 261-280.
Baaken, Thomas (2013): Science-to-Business Marketing, in: Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis, Berlin 2013, S. 869-894.
Kliewe, Thorsten; Baaken, Thomas; Kesting, Tobias (2012): Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures: Activities, Benefits, Success Factors. In: Szopa, Anna; Karwowski, Waldemar; Ordóñez de Pablos, Patricia (Eds.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective, Hershey, pp. 53-74.
Schröder, Carsten; Baaken, Thomas; Korff, Nisha (2012): The Triangle for Innovation in Knowledge Transfer and Partnering at Münster University of Applied Sciences. - In: Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany. Kassel: Kassel University Press, S. 61-78
Baaken, Thomas; Korff, Nisha; Zech, Thorsten (2012): Emotionen im B-to-B Marketing. - In: Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing. Berlin : Erich Schmidt, 2012, S. 303-321
Baaken, Thomas; von Hagen, Friederike; Raesfeld, Lydia; Pontigo Loyoal, América Patricia (2011): Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico; in: Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculación de las instituciones de educación superior con su entorno económico en el contexto internacional Alemania, Centroamérica y México, Pachuca, Mex.; pp. 188-207.
Baaken, Thomas (2011): "Technologiemarketing" und "Science Marketing" in Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Eds.): Technologie- und Innovationsmanagement, Symposion Verlag, Düsseldorf, pp. 319-320, 358.
Baaken, Thomas (2011): Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer. In: Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Eds.): Sammelband Forschung. Forschungsförderung: Gratwanderung zwischen Ideenschmiede und Bürokratie? Technologietransfer: Ideen Perspektiven geben, Schriftenreihe "Hochschulen im Fokus" 1/2011, Bonn, pp. 149-158.
Baaken, Thomas (2010): Science-to-Business Marketing als Auslöser und Treiber für Innovationen. In: Baaken, Thomas; Höft, Uwe; Kesting, Tobias (Eds.): Marketing für Innovationen. Wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen, Lichtenberg (Odw.), pp. 3-12.
Rösmann, Stefanie; Baaken, Thomas (2010): Ansatzpunkte und Nutzen einer Marke bei Innovationen. In: Baaken, Thomas; Höft, Uwe; Kesting, Tobias (Eds.): Marketing für Innovationen. Wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen, Lichtenberg (Odw.), pp. 299-312.
Baaken, Thomas (2009): Science-to-Business-Marketing und Partnering als konsequente Weiterentwicklung des Technologietransfers. In: Merten, Wolfgang (Ed.), Wissenschaftsmarketing - Dialoge gestalten, Bonn, pp. 41-53.
Baaken, Thomas; Kesting, Tobias (2009): Wertkettenkonzepte im Science-to-Business Marketing. In: Voss, Rödiger (Ed.): Hochschulmarketing. 2., völlig überarbeitete Auflage, Lohmar und Köln, pp. 181-200.
Baaken, Thomas (2007): Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung. In: TTN TechnologieTransferNetzwerk Hessen (Ed.): Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft, Bonn, pp. 60-74.
Baaken, Thomas (2003): Science Marketing. In: Kamenz, Uwe (Ed.): Applied Marketing. Anwendungsorientierte Marketingwissenschaft der Deutschen Fachhochschulen, Berlin, Heidelberg, New York, pp. 1051-1066.
Baaken, Thomas (2003): Strategien und Instrumente im Forschungsmarketing. In: Mager, Birgit; Hamacher, Henderika (Eds.): Marketing und Kommunikation von Forschung, Cologne, pp. 76-81.
Baaken, Thomas; Pimlott, Joanne (2002): Science Marketing via the Internet. In: Mager, Birgit (Ed.): Forschungskommunikation und Design/Research Communication and Design (in deutscher und in englischer Sprache), Cologne, pp. 15-19.
Baaken, Thomas; Teczke, Janusz: (2002): Managing Disruptive Change by Partnering. - In: Baaken, T.; Teczke, J.(eds): Managing Disruption and Destabilisation. Cracow, 2014, S. 129-142
Conference papers (16)
Rossano Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2015): University-business Cooperation in Advanced Problem-Based Learning: Developing transversal skills among undergraduate students, HTSF Conference on Technology Based Entrepreneurship, Groningen, The Netherlands.
Linnemann, Kerstin; Baaken, Thomas (2010): Fostering Innovation Generation through Resource Recombination - A Systematic Approach towards a Model for the Likelihood of Resource Recombination, Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England, pp. 1-6.
Kliewe, Thorsten; Davey, Todd; Baaken, Thomas (2009): A model for the assessment of value-adding new venture opportunities coming from university research. In: Koçak, Akin; Abimola, Temi; Özer, Alper; Watkins-Mathys, Lorraine (Eds.): Marketing and Entrepreneurship, Ankara, pp. 940-954.
Kliewe, Thorsten; Davey, Todd; Baaken, Thomas (2009): University-Industry Entrepreneurship: How universities can satisfy business partners to exploit their entrepreneurial potential. In: Koçak, Akin; Abimola, Temi; Özer, Alper; Watkins-Mathys, Lorraine (Eds.): Marketing and Entrepreneurship, Ankara, pp. 540-549.
Kliewe, Thorsten; Marquardt, Philip; Baaken, Thomas (2009): Leveraging organizational resources by Creative Coupling: An evaluation of methods for intellectual asset identification, Proceedings of the Knowledge Globalization Conference 2009, April 17-19, 2009, Boston, USA, pp. 1-13.
Kliewe, Thorsten; Davey, Todd; Baaken, Thomas (2009): Creating Entrepreneurial Value Through University-Industry Interaction: How Universities Can Acquire and Satisfy Business Partners to Exploit Their Entrepreneurial Potential, Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, February 3-6, 2009, Adelaide, Australia, pp. 1053-1063.
Baaken, Thomas; Davey, Todd; Francis, Anthony; Kliewe, Thorsten (2008): A model for the assessment and extraction of entrepreneurial value from university research. In: Ingle, Sarah; Neuvonen-Rauhala, Marja-Liisa (Eds.): Promoting Entrepreneurship by Universities, Proceedings of the 2nd International FINPIN Conference, April 20-22, 2008, Hämeenlinna, Finland, pp. 204-212.
Baaken, Thomas; Kliewe, Thorsten; Davey, Todd (2008): How to get the most out of the networking & innovation process - the partnering approach: partner relationship management at Muenster University of Applied Sciences, Proceedings of PODIM – 28th Conference on Entrepreneurship and Innovation: The Power of Networking, 27-28 March 2008, Maribor, Slovenia
Baaken, Thomas; Kliewe, Thorsten (2008): How to Find the Right Business Partner?, European Trans2Tech Conference, 6 March 2008, Aix en Provence, France
Baaken, Thomas (2007): Science Marketing - as a key factor in future technology transfer and innovation. In: AMSTAC (Ed.): Innovative Management of Technology Transfer, Beijing, China, pp. 290-304.
Amadi-Echendu, Joe; Pretorius, Tinus; Baaken, Thomas; von Hagen, Friederike (2005): Science-to-Business Marketing - a Case Study from South Africa, Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, October 25-26, 2005, Tokyo, Japan, pp. 407-416.
Von Hagen, Friederike; Baaken, Thomas; Hölscher, Volker; Plewa, Carolin (2005): International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe), Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, October 25-26, 2005, Tokyo, Japan, pp. 384-394.
Baaken, Thomas (2005): Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation. In: Baaken, Thomas; Amandi-Echendu, Joe (Eds.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. October 18-19, 2005, Pretoria, South Africa.
Baaken, Thomas; Amandi-Echendu, Joe (Eds.) (2005): Proceeding of 4th International Conference on Science-to-Business Marketing and Successful Research Commercialisation. October 18-19, 2005, Pretoria, South Africa, pp. 1-12.
Baaken, Thomas (2004): Satisfaction Ratings by Industry Clients of German and Australian Research Providers. In: Marcure, Judy (Ed.): Marketing Scientific Results & Services - A Toolkit, Sydney, Kyoto, The Hague, Washington DC, pp. 40-50.
Baaken, Thomas; Plewa, Carolin (2004): Key Success Factors in Research Commercialization. In: Hosni, Y. A.; Smith, R.; Khalil, T. (Eds.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, April 3-7, 2004, Washington DC, USA.
Reports (7)
Baaken, Thomas; Meerman, Arno; Hessel, Roger; Davey, Todd; Galán-Muros, Victoria (2013): The State of University-Business Cooperation in Turkey. Science-to-Business Marketing Research Centre, apprimo and UIIN, Amsterdam (The Netherlands). ISBN: 978-90-820668-9-0
Davey, Todd; Meerman, Arno; Allinson, Rebecca; Galán-Muros, Victoria; Baaken, Thomas (2013): The State of University-Business Cooperation in the United Kingdom. Science-to-Business Marketing Research Centre, apprimo and UIIN, Amsterdam (The Netherlands). ISBN: 978-90-820668-1-4
Meerman, Arno; Davey, Todd; Galán-Muros, Victoria; Baaken, Thomas; van der Sijde, Peter (2013): The State of University-Business Cooperation in The Netherlands. Science-to-Business Marketing Research Centre, apprimo and UIIN, Amsterdam (The Netherlands). ISBN: 978-90-820668-2-1
Meerman, Arno; Galán-Muros, Victoria; Davey, Todd; Baaken, Thomas (2013): University-Business Cooperation in Germany. Science-to-Business Marketing Research Centre, apprimo and UIIN, Amsterdam (The Netherlands). ISBN: 978-90-820668-3-8
Davey, Todd; Baaken, Thomas.; Galán-Muros, Victoria.; Meerman, Arno (2011): Study on the cooperation between Higher Education Institutions and Public and Private Organisations in Europe. Brussels: European Commission, DG Education and Culture. ISBN 978-92-79-23167-4
Davey, Todd; Baaken, Thomas; Deery, Michael; Galan-Muros, Victoria (2011): Good Practice Case Studies in University-Business Cooperation. European Commission, DG Education and Culture, Brussels.
Leich, Damian; Gökduman, Sinan; Baaken, Thomas (2010): Service Innovation - Project Report
Handbooks (1)
Baaken, Thomas; Davey, Todd; Kliewe, Thorsten (2009): Technology Assessment Handbook, Muenster.
Magazine articles (2)
Baaken, Thomas, Kesting, Tobias (2008): Science-to-Business Marketing: Besonderheiten eines Marketing für Forschung. In: USP - Menschen im Marketing, Ausgabe 2-2008, pp. 20-21.
Baaken, Thomas (2005): Marketing durch Vertrauen. - In: Wirtschaftsspiegel, Heft Juni, S. 22f.
Presentations (215)
Petzold, N.; Landinez, L.; Baaken, T. (2016):
Disruptive Innovation as a Process. A Systematic Review, 9th Process Symposium Workshop, Kos, Greece.
Baaken, T.; Orazbayeva, B. (2016):
How to get Universities closer to Markets. Communication is shouting - Marketing is listening, Science Conference between North Rhine-Westphalia and the Russian Federation, Münster, Germany.
Baaken, T. (2016):
Forschungsmarketing: Communication is shouting - Marketing is listening, Vortrag am Fraunhofer-Institut für Naturwissenschaftlich-Technische Trendanalyen (INT), Euskirchen, Germany.
Baaken, T. (2015):
Linking academia and business through entrepreneurship education - the win-win-win benefits of integrating company projects in teaching, Key Note on the CIAKLII “Creativity meets Business Conference - Entrepreneurial Thinking and Acting in Creative Industries", hosted by ifm, Cologne, Germany.
Baaken, T. (2015):
How to get Universities closer to Markets, Presentation on the “HEInnovate Workshop”, European Commission, held at: TechnologieTranserAgentur, Münster University of Applied Sciences, Münster, Germany.
Baaken, T. (2015):
Business Model Creation and Business Model Canvas, Presentation within the FP7 project “FP4BATIW project - Fostering partnerships for the implementation of best available technologies & management in the Mediterranean”, Tunis/Susah, Tunisia.
Baaken, T.; von Hagen, F. (2015):
Tools and approaches in S2B Marketing to market research findings, Presentation within the FP7 project “FP4BATIW project - Fostering partnerships for the implementation of best available technologies & management in the Mediterranean”, Tunis/Susah, Tunisia.
Baaken, T. (2015):
Internationale Marktforschung im Maschinen- und Anlagenbau - Herausforderungen und Lösungen, Vortrag im VDMA-Ausschuss Marketing, zu Gast bei Bernd Münstermann GmbH & Co. KG, Telgte, Germany.
Baaken, T. (2015):
What B2C Marketing can learn from B2B Marketing and vice versa, Dinner speech at MarketingBEEF (Meet&Meat) for Zerenko Industrial Branding at the Restaurante Rosso, Linz, Austria.
Baaken, T. (2015):
The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science, University-Industry Interaction (UIIN) Conference 2015, Berlin, Germany.
Baaken, T. (2015):
How entrepreneurial universities get their competencies and knowledge closer to market, Keynote on the Conference “An entrepreneurial university and its role in the regional Triple Helix model” of the Triple Helix Society at the Biaslystok University, Bialystok, Poland.
Baaken, T. (2015):
Mehr Effizienz im Touchpoint-Management – Das Touchpoint Radar, Keynote on the conference “CMO Summit Heise Media: Marketing 3.0 – multimedial, emotional und vernetzt“, at Heise Media, Hannover, Germany.
Rossano Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2015):
University-business Cooperation in Advanced Problem-Based Learning: Developing transversal skills among undergraduate students, HTSF Conference on Technology Based Entrepreneurship, Groningen, Netherlands.
Baaken, T. (2015):
New Frontiers of University-Industry Interaction, Presentation at the University of Messina, Messina, Italy.
Baaken, T. (2015):
Hybride Wertschöpfung – Potenziale innovativer Geschäftsmodelle durch Produkt-Service-Integration, Presentation during the Workshop PUSH – Erfolg durch Produkt-Service Kombinationen at the Stadtschloss Coesfeld., Coesfeld, Germany.
Baaken, T.; Teczke, J. (2014):
Managing Disruption and Destabilisation, Presentation at the Conference „Management in Times of Change and Inconsistency" at the Cracow University of Ecomomics, Cracow, Poland.
Baaken, T. (2014):
Science-to-Business Marketing - new approaches to successful technology and knowledge transfer, Presentation to d-PoLiTaTE Consortium, Universidad Autónoma del Estado de Hidalgo, Pachuca, Mexico.
Baaken, T. (2014):
Münster University of Applied Sciences: The Partnering Institution, Presentation on 2014 UIIN ENTREPRENEURIAL UNIVERSITIES GOOD PRACTICE EVENT – “Facilitating interaction, Creating cooperation”, Madrid, Spain.
Baaken, T. (2014):
A Good PhD is a Done PhD, Doktorandensymposium of the FH Münster and HS Osnabrück, Münster, Germany.
Baaken, T. (2014):
Modern Knowledge Transfer needs Metrix, Opening speech on the Final Conference “UniTransfer“ during „2. National Conference on Innovation“, San José, Costa Rica.
Baaken, T. ; von Hagen, F.; Kurzhals, K. (2014):
Creative Coupling - a Key Opportunity for Success in Transfer, 2014 UIIN University-Industry-Interaction Conference, Barcelona, Spain.
Baaken, Thomas (2012):
Wissenschaftstransfers zu Unternehmen - oder - Science-to-Business Marketing?, Presentation at Science Sailing Workshop "Energiewende als Chance", Ernst-Moritz-Arndt-Universität Greifswald, Greifswald, Germany.
Baaken, Thomas (2012):
S2B Science-to-Business als Innovatives Geschäftsmodell, Presentation at Workshop "Hanse Business Reloaded" at the 32th International Hansetag Lüneburg, Lüneburg, Germany.
Baaken, Thomas (2012):
Organisational Innovation in HEIs: Science Marketing vs Technology Transfer, Presentation at Vrije Universiteit Amsterdam, Faculty of Sociale Wetenschappen, Amsterdam, Netherlands.
Baaken, Thomas (2012):
The Concept of Science Marketing, Guest Presentation at Uniwersytet Ekonomiczny W Krakowie, Cracow, Poland.
Baaken, Thomas (2012):
Cross-Border Technology Transfer, Presentation on the 2nd German-Russian Day of Knowledge and Technology Transfer "Innovationstream - Pipline for Knowledge and Technology Transfer", INP Greifswald, Greifswald, Germany.
Baaken, Thomas (2012):
Insights and Results of a Recent Study on University-Business Cooperation (UBC) in Europe, Presentation at VI International Forum from Science to Business, St. Petersburg, Russia.
Baaken, Thomas; von Hagen, Friederike (2012):
Science-to-business Marketing as a real world case of UAEH in Mexico, Presentation at the 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities", Münster, Germany.
Plewa, Carolin; Korff, Nisha; Baaken, Thomas; Macpherson, Gregory (2012):
Interrelationships between Dynamic Success Factors in University-Industry Linkages, at the 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities", Münster, Germany.
Baaken, Thomas; Davey, Todd; Galan-Muros, Victoria (2012):
University-Business Cooperation in Europe: Key findings from a European Study, DG Education and Culture. European Commission, Brussels, Belgium.
Baaken, Thomas (2012):
International Marketing Research- Options and Benefits, presentation during MBA Programme at Christ University Bangalore, Bangalore, India.
Baaken, Thomas (2012):
Global Marketing Management, presentation at IHI Zittau, Zittau, Germany.
Baaken, Thomas (2012):
Marketing in der Praxis, presentation at Seminar "Marketing in Praxis und Wissenschaft", Jun.-Prof. Dr. Harland, Zittau, Germany.
Baaken, Thomas (2011):
Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag auf dem Alumni-Seminar des DAAD (Deutscher Akademischer Austauschdienst), Guadalajara, Mexico.
Baaken, Thomas (2011):
Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag an der Universidad Autónoma del Estado de Hidalgo (UAEH), Pachuca, Mexico.
Baaken, Thomas (2011):
Kooperationsprojekte und -modelle zwischen Hochschulen und regionaler Wirt¬schaft: Science-to-Business, Presentation at Symposium "Strategien der Kooperation Hochschule-Wirtschaft" of IT-Forum Nord Westfalen, Münster, Germany.
Baaken, Thomas (2011):
Models of Collaborative Research and Science Marketing, presentation at conference "EUIMA-Collaborative Research" of European University Association (EUA) in collaboration with CESAER Network, Politecnico di Torino (8.-9.11.2011), Turin, Italy.
Baaken, Thomas (2011):
Science -> Marketing -> Science, Presentation at ECIC Entrepreneurship, Commersialisation & Innovation Centre University of Adelaide, Adelaide, Australia.
Baaken, Thomas; Davey, Todd; Galan-Muros, Victoria (2011):
Results of a Major Study on the Cooperation between Higher Education Institutions and public/private Organisations, Presentation at Berliner Symposium für Wissenschaftsmarketing der TU Berlin in der Berlin-Brandenburgischen Akademie der Wissenschaften, Berlin, Germany.
Baaken, Thomas (2011):
Uvajanje inovacije na trg / Introducing innovation to the market, presentation at Conference KONFERENCA ZA INOVATIVNE IN PODJETNE Ljubljana University Incubator, Ljubljana, Slovenia.
Baaken, Thomas (2011):
Close the Gaps - Market Analysis in Research Markets, presentation at T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011), Augsburg, Germany.
Baaken, Thomas (2011):
Hybride Wertschöpfung - Perspektiven und Grenzen", presentation at "Initiativkreis Wirtschaft Oelde", Oelde, Germany.
Baaken, Thomas (2011):
Science Marketing Insights, Vortrag auf dem Expertenmeeting zum Science Marketing" an der Technology University Delft am, Delft, Netherlands.
Baaken, Thomas (2011):
Science Marketing Insights, presentation at the Expert Meeting on Science Marketing" at Technology University Delf, Delft, Netherlands.
Baaken, Thomas (2011):
Public-Private Science Marketing: Joint strategies and Partnering in Science Marketing, presentation at "1st International Conference on Science Marketing" at Erasmus University Rotterdam, Rotterdam, Netherlands.
Baaken, Thomas (2011):
Research Commercialisation and Markets -How to think about commercialisation markets in respect to research, presentation at the workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" for the conference "Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation", St. Petersburg, Russia.
Baaken, Thomas (2011):
Science-to-Business Marketing - a New Successful Approach for getting Higher Education & Research Institutions closer to Markets, presentation at the conference "Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation", St. Petersburg, Russia.
Baaken, Thomas (2011):
Science-to-Business Marketing - A new Model in Knowledge Transfer, presentation at conference "FITT for Innovation 2011 (ICT INNOVATIONS: Research / Business / Society) for the federal state representation for Baden-Württemberg, Brussels, Belgium.
Baaken, Thomas (2011):
La Vinculaión con la Industria deste la Perspectiva de las Institutiones de Educatión Superior, presentation at conference "Vinculación de las Instituciones de Educatión superior con su Entorno Económico: Retos y Oportunidades" at Universidad Autónoma del Estado de Hidalgo and DAAD, Pachuca, Mexico.
Baaken, Thomas (2011):
Science-to-Business Marketing - Erfolgsstrategie im Wissenstransfer, presentation at the German-Brazil Transfer Leadership Program "Inspired by minds and nature" at Westfälischen Wilhelms Universität Münster, Münster, Germany.
Baaken, Thomas (2011):
Science-to-Business Marketing, presentation at Innova. UPC Barcelona Tech, Barcelona, Spain.
Baaken, Thomas (2010):
Funktion und Grenzen der Delphi Methode als Prognoseinstrument, presentation in the course of the habilitation process at IHI Internationalen Hochschulinstitut Zittau, Zittau, Germany.
Baaken, Thomas (2010):
Science-to-Business Marketing als Erfolgsstrategie in der Projekt- und Drittmittelakquisition, presentation at symposium "Forschung erfolgreich vermarkten" organised by Research Studios Austria (RSA) and Österreichische Forschungs-förderungsgesellschaft(FFG) at Haus der Forschung, Vienna, Austria.
Baaken, Thomas (2010):
Science-to-Business Marketing - a Revolution in Technology Transfer, a Key for successful Research Commercialisation, Key-Note-Speech at GM2010 organised by International Association for the Scientific Knowledge, 8./9. November 2010, Oviedo, Spain.
Baaken, Thomas (2010):
Science-to-Business Marketing als Erfolgsfaktor im Transfergeschäft, Key-Note-Speech at Seminar at Innovation-Contest "Wirtschaft trifft Wissenschaft" at TU Dresden, 01./02. November 2010, Dresden, Germany.
Baaken, Thomas (2010):
Denken. Lenken. Handeln: Science-to-Business Marketing, presentation at Science Marketing Symposium held at Berlin-Brandenburgische Akade¬mie der Wissenschaften, Berlin, Germany.
Baaken, Thomas (2010):
Institutional research strategies and profiles, presentation at the annual convention of the EUA European University Association "Diversities and Commonalities - the changing face of Europe's universities", 22-23.October2010, Palermo, Italy.
Baaken, Thomas (2010):
Kein Erfolg ohne Marketing - von Eskimos und Heimwerkern, presentation at Event "Meeting Mittelstand - Das Erfolgspaket" organised by BVMW Bundes-verbandes der Mittelständischen Wirtschaft at Bernd Münstermann GmbH & Co. KG, Telgte, Germany.
Baaken, Thomas (2010):
Verwertung von Dissertationen, Key Note speech and moderation at workshop "Verwertungsoptionen in Wissenschafts-Wirtschafts-Kooperationen im Zittauer Modell" at conference "Das Zittauer Modell der kooperativen Promotion" at Internationalen Hochschulinstitut Zittau IHI, 13./14. September 2010, Zittau, Germany.
Baaken, Thomas (2010):
SCIENCE-TO-BUSINESS MARKETING - How to successfully market research competencies, capacities and results, presentation at Academy of Marketing Conference 2010 at Coventry University Business School, Coventry, United Kingdom.
Baaken, Thomas (2010):
Introduction to Science-to-Business Marketing, Key Note speech at workshop "Science-to-Business Marketing - operationale Vorgehensweisen in sozialwissenschaftlichen Fachbereichen" at ICSHu Instituto de Ciencias Sociales y Humanidades of UAEH Universidad Autónoma del Estado de Hidalgo, Pachuca, Mexico.
Baaken, Thomas (2010):
Introduction to Science-to-Business Marketing, Key Note Speech at workshop "Science-to-Business Marketing - strategische Vorgehensweisen an Universitäten" at UAEH Universidad Autónoma del Estado de Hidalgo, Pachuca, Mexico.
Baaken, Thomas (2010):
Science-to-Business Marketing, Key Note Speeach and Track Chair at Track "Science-to-Business Marketing and Successful Research Commercialisation: Intellectual Capital and University and Industry Exchanges" at 5th IFKAD International Forum on Knowledge Asset Dynamics Conference, Matera, Italy.
Baaken, Thomas (2010):
Business-to-Business Marketing in Abgrenzung zum Business-to-Consumer Marketing presentationat at Colloquium for Postgraduates of Internationalen Hochschulinstituts Zittau IHI, Professor Dr. Löhr, Zittau, Germany.
Baaken, Thomas (2010):
Track Chair "Open innovation strategies and models from universities and research centres"; Conference: INNOVATION 3.0 - Challenges, needs and skills of the new innovation era; TII, the Association for the Transfer of Technologies, Innovation and Industrial Information, 29./30. April 2010, Düsseldorf, Germany.
Baaken, Thomas (2010):
The Importance of Technology Transfer, presentation at 9th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Science-to-Business Marketing and Partner Relationship Management in Universities" at Universidad Autonoma del Estado de Hidalgo (UAEH), Pachuca, Mexico.
Baaken, Thomas (2010):
The Triangle for Innovation in Technology Transfer at Münster University of Applied Sciences, presentation for Tokyo Institute of Technology (visit of delegation), Münster, Germany.
Baaken, Thomas (2010):
Wissenschaftsmarketing oder Science-to-Business Marketing, Key Note Speech at Symposium "Branding Knowledge Cities - a RUndUP Themaic Network Event" at Wissenschaftspark Golm/Potsdam, Potsdam, Germany.
Baaken, Thomas (2010):
Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer, Key Note Speech at conference "Technologietransfer - Ideen Perspektiven geben" of University Partners Interchange, Bonn, Germany.
Baaken, Thomas (2010):
Science-to-Business Marketing, presentation at InnovUS Technology Transfer (Pty) Ltd, Stellenbosch University, Stellenbosch, South Africa.
Baaken, Thomas (2010):
Science-to-Business Marketing, presentation at Research Contracts and Intellectual Property Services (RCIPS) of UCT University of Cape Town, Cape Town, South Africa.
Baaken, Thomas (2010):
Motivating academics to innovate and cooperate, presentation at Nelson Mandela Metropolitan University, Pt. Elizabeth, South Africa.
Baaken, Thomas (2010):
Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, presentation at Nelson Mandela Metropolitan University, Pt. Elizabeth, South Africa.
Baaken, Thomas (2010):
Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, presentation at Nelson Mandela Metropolitan University, Pt. Elizabeth, South Africa.
Baaken, Thomas (2009):
The Role of Partnering in University-Industry Relationships, presentation at Symposium "Wirtschaft und Wissenschaft" of Universytet Eckonomiczny Krakowie and Münster University of Applied Sciences, Münster, Germany.
Baaken, Thomas (2009):
Vom Wissenschaftler zum Unternehmer, presentation at conference "Unternehmerische Universitäten 2009" at TU Berlin, Berlin, Germany.
Baaken, Thomas (2009):
Science-to-Business Marketing - a new way of getting Research closer to Business, presentation at conference "Science-to-Business Marketing and TechAdvanceTM, a Technology Assessment Model for TTO" of Centre de recherche Public Henri Tudor, Luxemburg, Luxemburg.
Baaken, Thomas (2009):
Science-to-Business Marketing, presentation and seminar at MA Master Course "Wissenschafts-Marketing" at TU Berlin, Berlin, Germany.
Baaken, Thomas (2009):
Wissen ist Markt, presentation at 3. noventum Zukunfts- & Innovationssymposium "Erfolgreich in der Wissensgesellschaft", Mühlenhof Münster, Münster, Germany.
Baaken, Thomas (2009):
Von Eskimos und Heimwerkern - Geheimnisse des modernen Marketing, presenation at event: "Emsdetten weltoffen - Tag der offenen Wirtschaft", TWE Vliesstoffwerke GmbH & Co.KG, Emsdetten, Germany.
Baaken, Thomas (2009):
Netzwerkanalyse: Netzwerke - wie sie funktionieren und wie man sie nutzen kann, presentation at method seminar of Politics Master Course at Westfälische Wilhelms Universität, PD Dr. Dirk Halm, Münster, Germany.
Baaken, Thomas (2009):
Partneringkonzepte, KAM und PRM (u.a.), presentation at conference on Science-to-Business Marketing of Technologiestiftung Berlin and TU Berlin carried out by Science-to-Business Marketing Research Centre, Berlin, Germany.
Baaken, Thomas (2009):
Engineering-to-Business: Erfolgsfaktoren im Innovationsmarketing, presentation at conference VDMA, Arbeitskreis Innovation at Göcking Konstruktion GmbH, Oelde, Germany.
Baaken, Thomas (2009):
Engineering-to-Business Marketing und Creative Coupling, presentation at workshop "Hybride Wertschöpfung" of Technologieförderung Münster and Prognos AG, Münster, Germany.
Baaken, Thomas; Hölscher, Volker (2009):
Data Analysis via Excel and PASW (Predictive Analysis Software - former SPSS), presentation at MBA-Program of Christ University Bangalore at Würzburg University of Applied Sciences, Würzburg, Germany.
Baaken, Thomas (2009):
Higher Education in International Marketing by Integration of Industry Projects, presentation at conference "EDULERN09 International Conference on Education and New Learning Technologies", Barcelona, Spain.
Baaken, Thomas (2009):
Partnering and PRM - Key Success Factors in Modern Technology Commercialisation, presentation at symposium to celebrate the 20th anniversary of the cooperation between Münster University of Applied Sciences and Cracow University of Economics, Cracow, Poland.
Baaken, Thomas (2009):
Science-to-Business Marketing, presentation and seminar at MA Master Course "Wissenschafts-Marketing" at TU Berlin, Berlin, Germany.
Baaken, Thomas (2009):
Forschungsmarketing - Science-to-Business, seminar at MBA Master Course "Wissenschaftsmanagement und -Marketing" of Osnabrück University of Applied Sciences and CHE, Osnabrück, Germany.
Baaken, Thomas (2009):
Die Zukunft der Marke im B-to-B Marketing - 7 Faktoren einer erfolgreichen Markenpositionierung, presentation at Business Breakfast at pro-art Werbeagentur, Essen, Germany.
Baaken, Thomas (2009):
Wissenstransfer- und Forschungs-Marketing für die Hessischen Fachhochschulen, Key Note Speech at seminar und workshop on "Vermarktung der Forschungskampagne und Weiterentwicklung des Transfers", Frankfurt/Main, Germany.
Baaken, Thomas (2009):
Science-to-Business Marketing - a new way of getting Universities closer to Industry Markets, Faculty Talk, Christ University Bangalore, Bangalore, India.
Baaken, Thomas (2009):
Einführung in die Grundlagen des Business-to-Business Marketing, Key Note Speech at section seminars for PhD Candidates "Business-to-Business Marketing", section Professor Gerstlberger, Promotionsstudium IHI Zittau, Nordhausen, Germany.
Baaken, Thomas (2009):
How to think out about Commercialisation markets in respect to research and spin out opportunities Research Entrepreneurship, presentation at workshop "Commercialising Research Through Spin-Offs/Start Ups. Workshop for the establishment of the approach, opportunity identification and development for creating spin-offs / start ups from research: an international perspective", Adelaide, Australia.
Baaken, Thomas; Davey, Todd (2009):
Creating Entrepreneurial Value through University-Industry Interaction - How Universities Can Acquire and Satisfy Business Partners to Exploit Their Entrepreneurial Potential, presentation at 6th AGSE International Entrepreneurship Research Exchange, 3.-6. February 2009, Adelaide, Australia.
Baaken, Thomas (2009):
Partnering and Marketing concepts in Knowledge Transfer and University-Industry Interaction, presentation at seminar "Key Account Management and Customer Relationship Management in Universities" at Rectors' Conference of Finnish Universities of Applied Sciences ARENE ry und FINPIN Finnish Entrepreneurship and Innovation Network for Higher Education, Helsinki, Finland.
Baaken, Thomas (2008):
Marketing for Research, presentation at ProTon Seminar, ProTon Brussels, Brussels, Belgium.
Baaken, Thomas (2008):
Applying Marketing Strategies to Research and getting Research closer to Markets, presentation at ECIC Seminar Series, The University of Adelaide, Adelaide, Australia.
Baaken, Thomas (2008):
New concepts in Knowledge Transfer and Research Commercialisation, presentation at Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park, Adelaide, Australia.
Baaken, Thomas (2008):
Select Instruments of Science-to-Business Marketing, presentation at the 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation: Extracting the Value out of University-Industry Interaction, Münster, Germany.
Baaken, Thomas (2008):
Science-to-Business Marketing - the new concept for KnowledgeTransfer and successful Research Commercialisation, presentation at the 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation: Extracting the Value out of University-Industry Interaction, Münster, Germany.
Baaken, Thomas (2008):
Science-to-Business Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation, presentation at Colloquium Master in Science Education and Communication & Science Information and Press Office Technische Universiteit Delft, Delft, Netherlands.
Baaken, Thomas (2008):
Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft-Wirtschaft, presentation during the section seminar "Forschungsmarketing - Science-to-Business Marketing" Sektion Prof. Gerstlberger, Promotionsstudium des IHI Zittau, Oldenburg, Germany.
Baaken, Thomas (2008):
Overview on select new Technology Transfer approaches, presentation at trans2tech workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche, Pisa, Italy.
Baaken, Thomas; Davey, Todd; von Hagen, Friederike (2008):
Higher Education, Research & Technology Transfer in Australia, presentation at trans2tech workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche, Pisa, Italy.
Baaken, Thomas; Davey, Todd (2008):
Forschungsmarketing und Akquisitionsstrategien Science-to-Business Marketing - 6 Thesen als strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, presentation at Arbeitskreis "Optimierung von Transfer- und Verwertungsstrukturen" of InnovationsAllianz NRW in der IFT GmbH and Düsseldorf University of Applied Sciences, Düsseldorf, Germany.
Baaken, Thomas (2008):
Science-to-Business Marketing - ein strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, presentation at iq brandenburg - Wissenschaft für Unternehmen der ZAB ZukunftsAgentur Brandenburg, Brandenburg, Germany.
Baaken, Thomas (2008):
Select new Technology Transfer approaches, presentation at Trans2tech workshop Validation of the model of the TechAdvanceTM, a Technology Assessment Model including the use of Value Chains in TechTransfer, Barcelona Media - Innovation Centre, Barcelona, Spain.
Baaken, Thomas (2008):
Motivating academics to innovate and cooperate, presentation at Conference"Marketing inovaí aneb Jak prodat svuj vynáles?" at CeTT Centrum pro Trasnsfer Technologií at the Technology Centre AS CR, Prague, Czech Republic.
Baaken, Thomas (2008):
Science-Marketing - the Workshop, Workshop at the 1st International Conference of Applied Arts", Applied Arts and Future Expectations" Mansoura University at Damietta, Damietta, Egypt.
Baaken, Thomas (2008):
Science-to-Business Marketing - a revolution in modern Technology Transfer, Key Note Presentation at the 1st International Conference of Applied Arts "Applied Arts and Future Expectations" Mansoura University at Damietta, 13.-15. May 2008, Damietta, Egypt.
Baaken, Thomas (2008):
Business-to-Business Marketing - Erfolgsfaktor Mittelstandsmarketing, presentation at "Hidden Champions - Erfolgsfaktor Mittelstandsmarketing" for Marketingklubs Münster/Osnabrück 40-year anniversary at Sparkassenakademie Münster, Münster, Germany.
Baaken, Thomas (2008):
Science-to-Business Marketing - ein strategischer Ansatz zur Forschungsentwicklung an Fachhochschulen, Bundesdekanekonferenz Wirtschaftswissenschaften on 08.- 09. May 2008 in, Heide, Germany.
Baaken, Thomas; Kliewe, Thorsten (2008):
Forschungsmarketing durch und über Ausgründungen?, presentation at forum "Marketing und Vertrieb" at Fraunhofer Institut für Lasertechnik ILT, Aachen, Germany.
Baaken, Thomas (2008):
From Push to Pull. The Marketing Approach in Generating Business for Universities, Key Note presentation at the conference "Promoting Entrepreneurship at Universities" of FinPin, Hämeenlinna, Finland.
Baaken, Thomas; Davey, Todd; Kliewe, Thorsten (2008):
Fostering Entrepreneurial Spirit and Extracting Entrepreneurial Value - Comparing Successful Approaches Taken by a Large Private Organisation with that of a Highly Regarded University, presentation at the conference "Promoting Entrepreneurship by Universities", Hämeenlinna, Finland.
Baaken, Thomas (2008):
Science-to-Business Marketing - a revolution in modern Technology Transfer, Conference Presentation Universidad Autónoma del Estado de Hidalgo, Pachuca, Mexico.
Baaken, Thomas (2008):
Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Guest Seminar at Master Course "Wissenschaftsmanagement" of Osnabrück University of Applied Sciences and CHE, Osnabrück, Germany.
Baaken, Thomas (2008):
Ein neuer Ansatz künftiger Wissenschafts-Wirtschafts-Kooperationen - Science Marketing, InnoMedia Workshop "Innovationsmanagement", at Münster University of Applied Sciences, Münster, Germany.
Baaken, Thomas; Davey, Todd; Giochetti, Cinzia; Ysern, Marta; Louch, Catherine (2008):
Building Strategic Partnerships, Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference, Aix en Provence, France.
Baaken, Thomas (2008):
CUSTOMER SATISFACTION MEASURMENT IN SCIENCE- TO- BUSINESS MARKETING - A NEW WAY OF GETTING RESEARCH CLOSER TO MARKETS, Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference, Aix en Provence, France.
Baaken, Thomas (2008):
Die 7 P erfolgreichen B-to-B Marketings - von der Technik zum Nutzen im Technologie- und Innovationsmarketing, InnoMedia Business-Breakfast Marketingforum, pro-art werbeagentur, Emsdetten, Germany.
Baaken, Thomas (2008):
Partnering in Science-to-Business Relationships, presentation on the Symposium "Entrepreneurship in Higher Education", Saxion Hogescholen, Enschede, Netherlands.
Baaken, Thomas; Davey, Todd; Giochetti, Cinzia; Ysern, Marta; Louch, Catherine (2008):
Finding the right Partner, presentation on the Conference PROTON, Turin, Italy.
Baaken, Thomas (2008):
Science-to-Business Marketing, presentation at Hochschule für angewandte Wissenschaften München, München, Germany.
Baaken, Thomas (2008):
Science-to-Business Marketing - wie kann Wissenschaft näher am Markt arbeiten, presentation at SBV Herminonia, München, Germany.
Baaken, Thomas (2007):
Kundenzufriedenheiten unter Forschungskunden aus Sicht der Kunden und der Forschungsanbieter. Bisher durchgeführte Studien, Workshop der UAS7 (www.uas7.org), Münster, Germany.
Baaken, Thomas (2007):
Partner Relationship Management, Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer, 03.-04. December 2007, Lissabon, Portugal.
Baaken, Thomas (2007):
SME Participation in Research, panellist at the third round table on improving SME participation in European Research Funding, Detect-It2 and ProTon Europe, Calouste Gulbenkian Foundation, Lissabon, Portugal.
Baaken, Thomas (2007):
How to motivate researchers and employees to innovation, Technical University of Prague; Technology Centre AS CR of the Czech Academy of Sciences, Prague, Czech Republic.
Baaken, Thomas (2007):
Science Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation, High Council of Egyptian Universities and delegates of different Egyptian Universities, Cairo, Egypt.
Baaken, Thomas (2007):
Science-marketing as key factor in future technology transfer and innovation, "China-EU Conference on Innovative Management of Technology Transfer" by AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII and Science Marketing Research Centre, 26.-28. September 2007, Beijing, China.
Baaken, Thomas; Gökduman, Sinan (2007):
Kundenzufriedenheit und Markenpositionierung - Ableitungen aus einer Kundenzufriedenheitsanalyse im Forschungsmarkt der Türkei auf die Markenpositionierung von Hochschulen, "2. Markentag Istanbul" Marmara Universität, Istanbul, Turkey.
Baaken, Thomas (2007):
PRM - Partner Relationship Management as part of Science-to-Business Marketing, Symposium Customer Relationship Management (CRM) at Universities, Coventry University, Coventry, United Kingdom.
Baaken, Thomas (2007):
Science-to-Business Marketing as a new solution in TechTransfer, Inra Transfert, Paris, France.
Baaken, Thomas (2007):
Science-to-Business Marketing and Partnering as Key Success Factors in Future Innovation, BDU conference "Science to Business - Bridging the Gap", Amsterdam, Netherlands.
Baaken, Thomas (2007):
Science-to-Business Innovation - Marketing, Partnering and successful Research Commercialisation, Sohar University, Sohar, Oman.
Baaken, Thomas (2007):
Science-to-Business Marketing, Partnering and successful Research Commercialisation, American University of Sharjah, Dubai/Sharjah, UAE.
Baaken, Thomas (2007):
Forschung und Innovation - Science-to-Business Marketing als neuer Ansatz im künftigen Wissenstransfer, Konferenz "Die Rolle der Universität in Forschung und Innovation; Il ruolo dell'università nella ricerca e nell'innovazione; The role of the University in research and innovation", Freie Universität Bozen, Bozen, Italy.
Baaken, Thomas (2007):
The Role of Higher Education in Knowledge Transfer, A Colloquium of the German University Liason Offices at the DAAD, New York, The German Federal Ministry for Education and Research (BMBF) and the Woodrow Wilson International Center for Scholars, Washington, United States.
Baaken, Thomas (2007):
Science-to-Business Marketing - erfolgreiche Forschungsvermarktung, presentation at conference "Hochschulmarketing - Herausforderung und Erfolgsfaktoren im Wettbewerb" der Wissenschaftlichen Gesellschaft für Marketing und Unternehmensführung und des CHE Centrum für Hochschulentwicklung, Münster, Germany.
Baaken, Thomas (2006):
Science to Business Marketing - a new way of successful Science and Industry Cooperation, Atlantic-Transfer Conference Series, Science to Industry, Illinois Institute of Technology, Chicago, United States.
Baaken, Thomas (2006):
Science to Business Marketing, Degussa. Creavis Technologies & Innovation, Marl, Germany.
Baaken, Thomas (2006):
Science to Business Marketing - a way of Successful Research Commercialisation by Getting Research (ers) Closer to Markets, Lecture, Coventry University Technology Park, Coventry, United Kingdom.
Baaken, Thomas (2006):
Non-Traditional Tech Transfer - Use your researcher more actively!, Conference of ASTP (Association of Sciences Transfer Professionals) "Looking Beyond Traditional Technology Transfer", Nice - Sophia Antipolis, France.
Baaken, Thomas (2006):
Science to Business Marketing TecMinho, Universidade do Minho, Guimarães, Portugal.
Baaken, Thomas (2006):
Science Marketing Workshop "Science-to-Business Marketing", by TTN (TechnologieTransferNetzwerk Hessen), Münster, Germany.
Baaken, Thomas (2006):
Trans2Tech Innovation Evaluation Systems, Trans2Tech Consortium Meetings, INRA Transfert, Paris, France.
Baaken, Thomas (2006):
Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Kooperationen Wissenschaft-Wirtschaft, Modul "Science-to-Business Marketing" at Master Course "Wissenschaftsmarketing" at TU Berlin, Berlin, Germany.
Baaken, Thomas (2006):
Customer satisfaction measurement in Science-to-Business Marketing, "2006 Science Marketing Practitioners' Clinic", TII/ ProTon/ Calibre Communications, Brüssel, Belgium.
Baaken, Thomas (2006):
Marketingstrategien für innovative Produkte aus den Hochschulen, Strategie-Workshop "Aufbau einer Innovationsallianz" Fraunhofer Institut für Lasertechnik (ILT) der RWTH Aachen, Aachen, Germany.
Baaken, Thomas (2006):
Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Strategie-Workshop der hessischen Staatskanzlei "Wissens- und Technologietransfer zwischen Hochschulen und Wirtschaft", Wiesbaden, Germany.
Baaken, Thomas (2006):
Professionalisierung und Vernetzung in Transfer und Wissenschaftsmarketing. Good practice international, Strategy-Workshop "Aufbau einer InnovationsAllianz" at Technologiehof Münster, Münster, Germany.
Baaken, Thomas; Ryo Soda; Yoshio Sugasawa (2006):
Cooperation with External Research Institutions in Product/Technology Development: Based on the Results of Comparative Surveys in Australia, Germany and Japan, Conference IAMOT 15th International Conference on Management of Technology, 22.-26. May 2006, Beijing, China.
Baaken, Thomas (2006):
Wissenschafts-Sponsoring, Conference Marketing Horizonte 2006 - Der Marketingfachkongress: "Sponsoring Erfolgsfaktor Partnerschaft" des MTP, Münster, Germany.
Baaken, Thomas (2006):
Customer Expectations & Customer Satisfaction in Research Markets, ProTon Europe Expert Workshop: "How to market Research? Benefit Expectations of Research Partners", Brussels, Belgium.
Baaken, Thomas (2006):
European Networking - SCIENCE-TO-BUSINESS-SCIENCE-TO-SCIENCE-BUSINESS-TO-SCIENCE, Workshop: "The Paradigm of Research & Technology Driven Innovation - From Knowledge to Market" of Hanseatic Innovating Regions - Strategic conference on, Amsterdam, Netherlands.
Baaken, Thomas (2006):
Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Workshop for the Technologiestiftung Schleswig Holstein, at Haus der Wirtschaft, Kiel, Germany.
Baaken, Thomas; von Hagen; Friederike; Plewa, Carolin (2006):
Performance by Markets - A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, 2nd Workshop on the process of reform of University systems and sustainable economic competitiveness, Fondazione Giorgio on 04.-06. May 2006, Venice, Italy.
Baaken, Thomas (2006):
News in Marketing, Business Breakfast der BioInnovation SA, Adelaide, Australia.
Baaken, Thomas (2006):
Adelaide Deloitte Boardroom Talk, Boardroom Meeting of Deloitte Touch Thomatsu, Adelaide, Australia.
Baaken, Thomas (2006):
Innovative Approaches in Commercialisation Consulting, Workshop: "Adelaide Deloitte Innovation Zone", Deloitte Touch Thomatsu, Adelaide, Australia.
Baaken, Thomas (2006):
Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung, Conference "Zukunftsszenarien des Wissens und Technologietransfers zwischen Hochschule und Wirtschaft: Erfolgsmodelle, Anforderungen und Bewertungsmaßstäbe", Universität Frankfurt, Frankfurt am Main, Germany.
Baaken, Thomas (2006):
Science Marketing - ein neuer Ansatz zur Revolution des Technologietransfers. Erwartungen von Forschungskunden als Ausgangspunkt, Workshop Responsible Partnering - Effektivere Kooperationen zwischen Hochschule und Industrie und Verwertung von Forschungsergebnissen (Europäische Good Practice) by ProTon Europe, Universität Bonn, Bonn, Germany.
Baaken, Thomas (2005):
Science-to-Business Marketing. Vom Technologietransfer zum Forschungsmarketing - ein innovativer Ansatz zur Zusammenarbeit von Wissenschaft und Wirtschaft, session of Impulskreises Austauschprozesse Wirtschaft-Politik-Wissenschaft des BDI Bundesverbandes der Deutschen Industrie at Bertelmann Stiftung, Berlin, Germany.
Baaken, Thomas (2005):
Applying Marketing Strategies to Research - a new way of getting Research to successful Commercialisation, UNIFAE/FAE Business School Brasil, Münster, Germany.
Baaken, Thomas (2005):
S2B - Science-to-Business Marketing; Strategien und Instrumente des Wissenschaftsmarketing, AFM Marketing Symposium 2005, 11.-12. November 2005, Ingolstadt, Germany.
Baaken, Thomas (2005):
Science to Business Marketing- A new way of Successful Research Commercialisation by Getting Research Closer to Markets, 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence, Tokyo, Japan.
von Hagen, Friederike; Baaken, Thomas; Hölscher, Volker; Plewa, Carolin (2005):
International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys(Germany and Europe), 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence, Tokyo,, Japan.
Baaken, Thomas (2005):
Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation, 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 18.-19. October 2005, Pretoria, South Africa.
Baaken, Thomas; von Hagen, Friederike; Hölscher, Volker; Plewa, Carolin (2005):
International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys(Germany and Europe), 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 18.-19. October 2005, Pretoria,, South Africa.
Baaken, Thomas (2005):
Marketing Research: from the Lab to the Market Place, Training School of ProTon "Making Technology Transfer Offices a Success", UCA University of Cádiz, 03.-04. October 2005, Cádiz, Spain.
Baaken, Thomas (2005):
S2B Science-to-Business Marketing: Vom Technologietransfer zum Forschungsmarketing - ein innovativer Ansatz der Fachhochschule Münster, Zwei-Löwen-Klub, Münster, Germany.
Baaken, Thomas (2005):
Wachstumkonzepte in Dienstleistungsmärkten, Impulsstatement auf dem Book Launch "Wachstumkonzepte in Dienstleistungsmärkten", des Autorenteam Bobiatynski Gehrmann Krause; Berlin Capital Club, Berlin, Germany.
Baaken, Thomas; Plewa, Carolin; Quester, Pascale (2005):
Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, 12th Biennial World Marketing Congress, 06.-09. July 2005, Münster, Germany.
Baaken, Thomas (2005):
Successful marketing measures of research commercialisation, Science Marketing Workshop and International Symposium, CUE Akademia Ekonomiczna Krakowie, Cracow, Poland.
Baaken, Thomas (2005):
Research Commercialisation at the University of Applied Sciences Muenster, Science Marketing Workshop and International Symposium, CUE Akademia Ekonomiczna Krakowie, Cracow, Poland.
Baaken, Thomas (2005):
Science Marketing - local, regional and international experiences, German-Dutch University Days May 23rd/24th 2005 Westfälische Wilhelms-Universität, Münster, Germany.
Baaken, Thomas (2005):
Science Marketing - Strategische Erfolgsfaktoren erfolgreicher Kooperation zwischen Großindustrie und klein- und mittelständischer Wirtschaft mit Hochschulen und Forschungseinrichtungen, Conference "Standortfaktor Wissenschaft - Erfolgreiche Vernetzung von Bildung, Forschung und Wissenschaft durch Marketing" Akademie der Wissenschaften, 12.-13. May 2003, Berlin, Germany.
Baaken, Thomas (2005):
Science-to-Business Marketing - bringing University Research closer to Markets, University of Pretoria, presentation for Dr Mohammed Jeena, Director of Research Commercialisation and Strategy, Pretoria, South Africa.
Baaken, Thomas (2005):
Science-to-Business Marketing - bringing University Research closer to Markets, University of Pretoria, presentation for Prof Roelf Sandenbergh, Dean of Faculty, Pretoria, South Africa.
Baaken, Thomas (2005):
Technology Sales and Commercialisation, Guest Lecture at University of Pretoria at "Technology Management", Prof Tinus Pretorius, Pretoria, South Africa.
Baaken, Thomas (2005):
Science- to- Business Marketing - bringing University Research closer to Markets, University of Pretoria, Prof Robin Crewe, Vice President Research, Pretoria, South Africa.
Baaken, Thomas (2005):
Science-to-Business Marketing as a key success factor in research commercialisation, Symposium "RFO Change on Borders (www.change-on-borders.net) of EUREGIO, Enschede, Netherlands.
Baaken, Thomas; von Hagen, Friederike; Plewa, Carolin (2004):
A Study of Research Customers: Overall Satisfaction and Recommendations for Improvements, Australian & New Zealand Marketing Academy Conference on 29. November - 01. December 2004 in, Wellington, New Zealand.
Plewa, Carolin; Quester, Pascale; Baaken, Thomas (2004):
Marketing Orientation in University-Industry Linkages, Australian & New Zealand Marketing Academy Conference 29. November - 01. December 2004 in, Wellington, New Zealand.
Baaken, Thomas (2004):
The Science Marketing Approach to Working with Industry Second ProTon Europe Annual Conference 2004, University College Dublin on 21.-23. November 2004 in, Dublin, Irland.
Baaken, Thomas (2004):
New Ways of getting University Research to Market, 3rd Conference on Science-to-Business Marketing and successful Research Commercialisation, Brussels, Belgium.
Baaken, Thomas (2004):
The Science Marketing Approach to successful Research Commercialisation, European Commission DG Research, Isi Saragossi, Dennis Dambois, , Brussels, Belgium.
Baaken, Thomas (2004):
The Science Marketing Approach to successful Research Commercialisation, European Commission DG Enterprise, , Brussels, Belgium.
Baaken, Thomas (2004):
Commercial and Business Planning, Leadership Development Program at University of Adelaide, Adelaide, Australia.
Baaken, Thomas (2004):
New Ways of getting University Research to Markets, 2nd Conference on Science-to-Business Marketing and successful Research Commercialisation, Münster, Germany.
Baaken, Thomas (2004):
Successful Research Commercialisation, Adelaide Research and Innovation (ARI), Adelaide, Australia.
Baaken, Thomas (2004):
New ways of getting University Research to Markets, Guest Lecture at School of Commerce, The University of Adelaide, Adelaide, Australia.
Baaken, Thomas (2004):
Strategic Success Factors in Research Commercialisation, Symposium "Dilemmas, Deals and Dollars in Biotechnology" BioInnovation SA, Adelaide, Australia.
Baaken, Thomas (2004):
The Commercial World, Commercialisation Awareness Program "Research: A Commercial Perspective" der University of Adelaide, Adelaide, Australia.
Baaken, Thomas (2004):
Cross Cultural Research & Development, Statements and Presentation at "Kennisinnovatief Ondernemerschap" of Saxion Hogescholen, Enschede, Netherlands.
Baaken, Thomas; Hölscher, Volker (2004):
Knowledge Marketing ein Ansatz zur Vermarktung von Wissen in der künftigen Wissensgesellschaft, Ministerium für Wissenschaft und Forschung NRW, Düsseldorf, Germany.
Baaken, Thomas; von Hagen, Friederike (2004):
New ways of getting University Research to markets, Technology and Economic Development Division der Texas A&T University (TAMU), Gary Sera, College Station Texas, , United States.
Baaken, Thomas; von Hagen, Friederike (2004):
New ways of getting University Research to markets, IC² (Innovation, Creativity & Capital), University of Texas, Austin, United States.
Baaken, Thomas; Plewa, Carolin (2004):
Key Success Factors in Research Commercialization, Conference "International Association of Management of Technologies" (IAMOT 2004), 03.-07. April 2004, Washington D.C, United States.
Baaken, Thomas (2004):
Should Research care about Markets?, CEO-Forum of TCG (Technology Commercialisation Group), Adelaide, Australia.
Baaken, Thomas (2004):
How Marketing effects Research, BioInnovation SA, Adelaide, Australia.
Baaken, Thomas (2003):
New ways of getting University Research to markets, Science Marketing: A Talkfest on Successful Research Commercialisation New and Inspiring Aspects from Australia and Europe, Adelaide, Australia.
Baaken, Thomas (2003):
University Research closer to markets, Murdoch University, Prof Andris Stelbovics, Perth, Australia.
Baaken, Thomas (2003):
Science Marketing - a new way of getting University Research to markets, University of South Australia, Prof David Corkindale, Adelaide, Australia.
Baaken, Thomas (2003):
The Market as a Key Factor for Commercial Success, Commercialisation Awareness ProgramResearch: "A Commercial Perspective" der University of Adelaide, Adelaide, Australia.
Baaken, Thomas (2003):
Market Research and Marketing for New Businesses, Entrepreneurial Challenge, University of Adelaide, Hewlet Packard and Deloitte Touche Tohmatsu, Adelaide, Australia.
Baaken, Thomas (2003):
Results and Recommendations of a comparative survey in 2 countries on Research Marketing, presentation in Adelaide Research and Innovation (ARI), Dr Steve Winslade, Adelaide, Australia.
Baaken, Thomas (2003):
Science Marketing & Technology Transfer, Seminar & Symposium, The National Wine Centre of South Australia, 23.-26. June 2003, Adelaide, Australia.
Baaken, Thomas (2003):
Science Marketing, Konferenz der Prorektoren für Forschung und Entwicklung des Landes NRW, Aachen, Germany.
Baaken, Thomas (2003):
How to deal with a customer's knowledge gap, during the seminar "Leading and Managing", Antonio Dottore, Education Centre of Innovation and Commercialisation (ECIC) of The University of Adelaide, Adelaide, Australia.
Baaken, Thomas (2002):
Science Marketing - Lessons Learned of a four year Success Period, presentation at conference "Science, Society and the Market" der TII, 18.-19. April 2002, Turin, Italy.
Baaken, Thomas (2002):
Knowledge Management, introductory presentation and moderation of workshop "Nutzen und Wirkung des KM für die BASF" at BASF Coatings AG, Münster, Germany.
Baaken, Thomas (2002):
Knowledge Management in R&D, Chair of IIR Conference, 04.-05. March 2002, Frankfurt/Main, Germany.
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Contact
For more information, please contact:
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Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"
Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences
+49 (0) 251 83-65690
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