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Anne Paslick, M.A.
Publications (1)
Book chapters (1)
Sohn, Stefanie; Kesting, Tobias; Paslick, Anne (2012): Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz. In: Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Eds.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., völlig neu bearbeitete und wesentlich erweiterte Auflage, Erich-Schmidt-Verlag, Berlin, pp. 323-345.
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Contact
For more information, please contact:
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Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"
Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences
+49 (0) 251 83-65690
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