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David Serbin, MA
Publications (1)
Book chapters (1)
Kesting, Tobias; Kliewe, Thorsten; Korff, Nisha; Serbin, David (2014): Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines. In: Kliewe, Thorsten; Kesting Tobias (Eds.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift on the occasion of Prof.
Dr. Thomas Baaken's 60th birthday, Springer Gabler, Wiesbaden, pp. 3-21.
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Contact
For more information, please contact:
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Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"
Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences
+49 (0) 251 83-65690
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