S2BMRC delivers key content to 2015 UIIN ConferenceJune 26, 2015 |
From 24.-26. June 2015 the 3rd UIIN Conference on University-Industry Interaction took place in Berlin. UIIN is a spin off of the Science-to-Business Marketing Research Centre (S2BMRC) in Münster. Thorsten Kliewe (Chairman of UIIN) and Arno Meerman (CEO of UIIN) are both key scientists at S2BMRC, which is partner of the conference.353 participants from 49 countries attended the network event. Besides a number of key notes speakers from industry and academia (e.g. Dr. Natascha Eckert, Department Head University and Research Cooperation at SIEMENS; Dr. Manfred Meier, Head of the department “University Cooperation” at AutoUni of Volkswagen AG and Dr. Lena Christiaans, Head of Corporate Employer Branding at Henkel) six staff members of S2BMRC presented their papers on the conference: Thomas Baaken The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science Todd Davey, Linda van de Burgwa An exploration of the creation and flow of knowledge involving universities Victoria Galán Muros Policies to navigate from university to industry Todd Davey, Sue Rossano Academic entrepreneurs see things differently - An analysis of barriers, drivers and incentives facing European academic entrepreneurs Tobias Kesting, Bernd Wurth The Potential Of Technology Transfer Offices As Coordinators And Drivers Of Academic Entrepreneurship Activities Carolin Plewa An Experimental Approach to Investigating the Image Effects of University-Business Collaboration For more information on the conference, please visit: http://www.university-industry.com |